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If you’re an aspiring digital marketer in making or already one, you must have definitely researched the new digital marketing trends sometime or the other!
Keeping up with the latest digital marketing trends in the industry is a necessity for professionals who want a future in digital marketing.
With the pace of change rising every year, each digital marketer has to constantly invest time and energy to upskill and learn.
Having a sound knowledge of the workings of algorithms, new changes or features gives you the first-mover advantage and creates the most effective marketing campaigns for you and your company.
1. AI in Marketing
The world has been buzzing about how the Artificial Intelligence wave will take over every aspect of your lives in the future. Little do we realize, the change has already begun. 60% of internet users have already interacted with an AI chatbot for solving queries across multiple apps and websites.
Most of the content we consume on our social media platforms is fine-tuned by AIs to make our stay engaged for longer! This technology is so amazing that it is projected to be a $190 billion industry by 2025 and digital marketers have an amazing opportunity to exploit this hi-tech tool.
2. Augmented Reality
By the definition of Wikipedia, Augmented Reality is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information.
While virtual reality makes buzz and gets everyone excited with grand sci-fi ideas, Augmented Reality is much more plausible from a marketing point of view. Experts foresee that AR will continue to outperform VR in terms of market share.
3.Voice Search Optimization
There are a couple of reasons why Voice Search, a feature we all received with our smartphones around 2014, is taking off in a big way this year. Firstly, the increasing adoption of smart speakers. 20% of the households have bought a smart speaker such as Amazon Alexa or Google Home. The adoption of devices that are fully voice search controlled is a big indicator of how people have started to get accustomed to this new behavior.
4. Programmatic Advertising
Programmatic Ad Buying is the use of software to purchase digital advertising. While the traditional method includes human negotiation, requests for proposals, and quotes, programmatic buying makes use of algorithms and machines to buy ads.
Programmatic Advertising is when AI is used to automate so that advertisers can target more specific audiences.
The automation is quick, efficient which ultimately increases conversions and lowers the customer acquisition cost.
Real-time bidding is a type of programmatic ad buying, it allows better and fast targeting, qualifying ads to be bought and sold on a per-case basis, which means visitors who are your targeted audience will be exposed to the ad.
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